About us
FORE was born in Spain from the belief that a great bag should feel timeless, effortless, and made to stay.
FORE was born from a simple belief:
FORE was born from a simple belief: women need fewer things, but better ones. In a world driven by trends and fast consumption, we choose longevity over the fleeting, quality over excess, and intentional design over noise. Every bag begins with one idea: to create something beautiful that is also functional.
Every detail is thoughtfully designed around the way women live, work, travel, and move through the world. Clean lines, balanced proportions, carefully selected materials, and intuitive compartments come together to create pieces that fit seamlessly into everyday life.
We work with expert manufacturers who share our commitment to exceptional craftsmanship and meticulous attention to detail. We produce in limited quantities because we believe quality requires time, care, and dedication. This thoughtful approach allows us to maintain the highest standards while creating collections that feel truly exclusive and purposefully made. We carefully select premium materials for their beauty, durability, and ability to age gracefully. We believe that a well-crafted product
We believe that a well-crafted bag should not be replaced every season, but carried for years, becoming part of your personal story.
FORE represents a new interpretation of authenticity.
Natalia Forero is the Founder and Creative Director of FORE.
With a background that brings together engineering, business, and design, Natalia approaches fashion from a perspective where creativity and functionality are equally important. Trained as an engineer, with an MBA and nearly a decade of experience as a Product Designer, she has built her career creating products and experiences for some of the world’s most recognized companies and brands, including adidas, Inditex, and leading organizations across retail, banking, travel, and technology.
Working across different industries, cultures, and markets has shaped her understanding of how people interact with the objects and products that surround them and reinforced her belief that the best design is not only beautiful, but purposeful.
FORE is the expression of that philosophy. As Founder and Creative Director, Natalia leads the brand’s creative vision, from the first idea and sketch to the proportions, materials, functionality, visual identity, and final details of each collection.
Her approach is rooted in intentional design rather than trends: fewer pieces, considered choices, and products designed to remain relevant beyond a single season.
Through FORE, Natalia brings together years of experience in design, strategy, and business with a deeply personal perspective on modern femininity—creating bags that feel refined, functional, timeless, and made for real life.